Why Every Small Business in the Coachella Valley Should Consider a Podcast
In today’s crowded marketplace, getting noticed isn’t easy. Your competitors are everywhere—on social media, YouTube, in newsletters, running paid ads—and the noise just keeps getting louder.
So how do you cut through it and make your business stand out?
Start a podcast.
Yes, really.
A podcast is more than a trendy marketing tool. For small business owners in the Coachella Valley, it’s one of the most effective ways to share your story, establish your expertise, and create a genuine connection with your audience. Whether you’re a solo entrepreneur in Palm Desert or leading a small team in La Quinta, a podcast can become the literal voice of your business.
Why Podcasting Works for Small Businesses
Podcasts offer something most marketing tools can’t—time and trust.
Your audience can listen while commuting down Highway 111, walking the dog in Palm Springs, cleaning the house in Indio, or waiting for the kids at baseball practice in Cathedral City. It’s passive consumption with active engagement.
The more they hear your voice, your stories, and your advice, the more they trust you. And trust is what transforms a listener into a loyal customer.
At Concierge Business Solutions, we’ve seen how podcasting can position you as:
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The go-to expert in your niche
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A relatable, approachable business owner—not just a brand name
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A consistent source of valuable, reliable content
And the benefits don’t stop there. Podcasting is low-cost to start, episodes remain discoverable for years, and each one can be shared across multiple platforms for maximum reach.
Local Example: Twisted, Bent and Exhausted
Need proof? Take a look at our own podcast, Twisted, Bent and Exhausted: The Weekly Guide to Sanity and Success. Available on Spotify and YouTube, this show is our raw, unfiltered, and often humorous take on running a business, surviving entrepreneurship, and thriving despite the chaos.
We talk about topics every Coachella Valley business owner can relate to, including:
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Scaling without losing your mind
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Managing client expectations
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Pricing with confidence
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Building systems so you can finally take a vacation
No scripts. No corporate jargon. Just real conversations about wins, failures, burnout, mindset—and everything in between.
Why You Should Listen
If you’ve ever felt overwhelmed, underpaid, or stuck working in your business instead of on it, Twisted, Bent and Exhausted is for you.
It’s not just advice—it’s coaching in your ears. It’s permission to laugh at how challenging entrepreneurship can be. And it’s designed to help business owners from Palm Springs to Coachella stay motivated, inspired, and moving forward.
Ready to Launch Your Own Podcast?
Whether you want to start your own podcast or simply want to learn how this marketing tool can help your business grow, Concierge Business Solutions can help. We’ve been supporting entrepreneurs in the Coachella Valley for nearly two decades, offering business consulting, strategic planning, and hands-on guidance to help you work smarter, not harder.
Listen to Twisted, Bent and Exhausted today—you might find the clarity, motivation, or spark you’ve been missing. And if it inspires you to start your own show? Even better. We’re here for it.
Contact Leslie Spoor at Concierge Business Solutions to learn more about how a podcast can fit into your marketing strategy.
