Managing Your Finances More Efficiently

One of the biggest challenges for small business owners is often financial management.

Small businesses typically operate with limited resources, making it crucial for owners to effectively manage their finances to ensure sustainability and growth.

So many people are starting their own businesses – more than ever before and the thought of managing the financial aspect of these companies can be quite intimidating to the lone entrepreneur.

Let us help. 

Here are the Top 10 financial management challenges for small business owners and our proven management techniques for mitigating these issues:

      1. Challenge: Cash Flow Management: Maintaining a healthy cash flow is essential for covering day-to-day expenses, paying suppliers, and investing in growth opportunities. However, fluctuations in revenue and unexpected expenses can disrupt cash flow, making it challenging to meet financial obligations on time.

Techniques to Overcome:

• Bill clients in advance – set a block of time and bill for it. Once consumed, bill more.
• Review accounts needed to be replenished every week, and bill them every week
• Don’t carry debt. Pay your company credit cards every time a balance is over $500 and pay it all.
• Create multiple streams of income so money is always coming in
• Always pay yourself first. I know, I know, there are a million other places you can put income before paying yourself, but it is critical to your business that you do

2. Access to Capital: Small businesses often struggle to secure funding for expansion, equipment purchases, or other capital-intensive projects. Limited access to traditional financing options like bank loans can hinder growth and innovation.

Techniques to Overcome:

• Having little to no accounts payable (aka debt) helps you know exactly how much you can afford to spend
• Keep impeccable data – if you do have to get a loan or other financing, you’ll need to prove the records for your company. Impeccable records inspires confidence by the lender.

3. Budgeting and Forecasting: Developing accurate budgets and financial forecasts is critical for planning and decision-making. However, many small business owners lack the financial expertise or tools to create realistic projections, leading to overspending or missed opportunities.

Techniques to Overcome:

• Understand no budget or forecast is 100% accurate, ever – this will take the pressure off
• Hire someone to teach you how to budget or forecast or take an online class or outsource this task
• Understand your priorities. Keeping your goals and priorities aligned prevents you from overspending or misspending

 4. Debt Management: Small businesses may accumulate debt through loans, credit lines, or other financing arrangements. Managing debt levels and making timely payments while minimizing interest costs can be challenging, especially during periods of economic uncertainty.

• See item 1
• Paying your credit card in full several times per month dramatically improves your credit rating and ensures available cash goes to pay off debt.
• Fast pay your vendors (at least within two weeks) ensures you are not carrying unnecessary debt, improves your vendor relationship and helps guarantee you get priority attention when there is an emergency

5. Tax Compliance: Navigating complex tax regulations and staying compliant with local, state, and federal tax laws can be overwhelming for small business owners. Failing to file taxes accurately and on time can result in penalties and legal consequences.

Techniques to Overcome:

• Accurate and timely tracking of expenses is necessary to allow your business to take full advantage of deductions and to reduce your tax liability
• Hire a bookkeeper who can maintain your data
•   Engage a responsible and experienced accountant – have them do quarterly reviews of your accounting system, yearly reviews and do your taxes
• Don’t be afraid to stretch your capabilities

  6. Cost Control: Controlling expenses is essential for maintaining profitability and competitiveness. However, identifying cost-saving opportunities without sacrificing quality or customer satisfaction requires careful analysis and strategic decision-making.

Techniques to Overcome:

• Learn the difference between Cost of Goods Sold and Overhead – the more you can reduce overhead the more profitable your business is
• Invest in good technology which nearly always saves time and money, but make sure it is one that does not require a lot of recurring transactions

7. Risk Management: Small businesses face various risks, including economic downturns, market competition, and cybersecurity threats. Developing risk management strategies to mitigate these risks and protect the business’s assets and reputation is a constant challenge.

Techniques to Overcome:

• Diversify your services – the more different services you offer, the less vulnerable you are to changes beyond your control
• Never stop improving – even when business is slow, there are actions to take that will position you for the massive gain coming your way when the economy or business starts up again

8. Human Resources Management: Hiring, training, and retaining skilled employees is crucial for small business success. However, competing for talent with larger companies and providing competitive wages and benefits can strain limited resources.

Techniques to Overcome:

• Determine the look of your company in the future
• Evaluate your price point to make sure you are charging enough to allow you to pay a competitive wage while still making a profit
• Adopt the ‘make your employees rich and they’ll make your business rich’ rule

9. Technology Adoption: Keeping up with advancements in technology and incorporating digital tools into business operations can enhance efficiency, productivity, and customer experience. However, investing in technology and ensuring staff are trained to use it effectively can be daunting for small businesses with tight budgets.

Techniques to Overcome:

• Limit the number of apps or systems used to manage your business
• Outsource system training
• Invest in existing policies and procedures so you don’t ‘reinvent the wheel’

10. Adapting to Change: Small businesses must remain agile and adaptable to navigate changing market conditions, consumer preferences, and industry trends. However, resistance to change or lack of resources for innovation can hinder growth and lead to stagnation.

Techniques to Overcome:

• Adopt the ‘sell with an empty bench’ process
• Under promise and over deliver
• Allow your customers to take you in new directions
• Don’t be afraid to stretch your capabilities

Addressing these challenges requires a combination of financial acumen, strategic planning, and resourcefulness. Seeking guidance from financial advisors, mentors, and industry experts can help small business owners overcome obstacles and achieve long-term success.

Does all this seem like an overwhelming number of things to do and know? Maybe. But all of these challenges are faced by all entrepreneurs and you may not realize it, but you are likely already managing many of these without even realizing it.

The most important piece of advice we can offer is this:

Don’t give up, never surrender!!

If you keep moving forward every single day of every single week of every single year, you’ll quickly realize you ‘made it’! To build a company out of nothing takes persistence, tenacity, a willingness to face your fears and to be willing to ‘just do it’. If a decision turns out to be the wrong one, chalk it up to experience, change directions and keep going. I believe in you!